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A quiz that brings in leads
QUIZ BUILDER

A quiz that brings in leads

A quiz from the ad brings a lead: the right questions, campaign tags and the lead in CRM.

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Short answer

What a lead quiz is

From an ad, a person answers a few questions and leaves their contacts. UTM from the ad lands in the submission on its own, and the lead goes to the CRM. It makes sense when a plain “leave your phone” page works poorly.

How it works

How the quiz brings a lead

  1. Questions cut what does not fit

    The person follows their own branch. One-question-at-a-time mode fits a step-by-step look.

  2. The ad is not lost

    UTM from the landing page are stored on the submission automatically. Name and other data can be passed into fields via URL or cookie.

  3. The lead goes further

    A different screen after answers, then CRM or email. The submission does not stay only in stats.

What it can do

What a quiz includes

01

UTM tags

source, medium, campaign, content and term are read from the page URL or referrer and saved in the submission automatically.

02

Logic

A page diagram and field conditions: the quiz shows only the relevant branch. Same builder, not a separate mode.
03

Results

Different screens after submit, redirects and emails by answers. The person sees their own result, not a generic stub.
04

Integrations

CRM, email services and webhooks take the lead from the form. The module catalog is on the integrations page.
05

Data from the URL

Prefill fields from URL or cookie: the client does not re-enter what is already in the ad.

06

One question at a time form

An ad quiz often goes step by step. UTM tags and modules work in the same published quiz.
Ways to build

Three ways to build a quiz

From a template

Pick a ready-made template and adjust fields, theme and logic for your task.

Choose a template

With the AI assistant

Describe the task. The built-in AI assistant will suggest ideas and create a form in the builder.

Create with AI

From scratch in the builder

Build the fields yourself: no template and no AI.

Create from scratch
Publish

Place the form on your site

On a direct link on our site

Share the form link. No extra page needed.

Inside the page on your site

Embed the form in the page, without a developer.

As a pop-up window

Open on a click, a trigger, or a sticky tab.

Related

What else might fit

01

Online Quiz Maker

A quiz, test or trivia for a site: templates and an embed without a programmer.

 02

Logic and branching

A page diagram, conditions, redirects and different results. A lead quiz uses the same form logic.

 03

Integrations

CRM, email and webhook modules. A quiz lead goes further than the submissions table.

 Also

All features
CLEAR ANSWERS

FAQ

Do I need a separate quiz service?
No. You build the ad quiz in the same form builder: questions, UTM and a lead in the CRM. You do not need a separate platform.
Do I need a UTM field on the form?
No. utm_source, utm_medium, utm_campaign, utm_content and utm_term are read from the form page URL or the referrer and stored on the submission. No extra field in the builder.
Can I show a different result based on answers?
Yes. A different screen after submit, redirects, emails and SMS by conditions. Logic and branching.
Where do leads go?
Into form stats and into modules: CRM, email, webhooks. The catalog is on the integrations page. Integrations.
Can I prefill a name from the ad URL?
Yes. Form fields can be filled from the URL or a cookie. The client does not retype what the ad already has.
Does one-question-at-a-time mode fit ads?
Yes. An ad quiz is often shown one step at a time. UTM tags and integrations work the same way. One question at a time form.
QUIZ BUILDER

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